Brand Building & Development - Contract Manufacturing and Packaging

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Brand Building & Development

	Speed to Market Time to market is one of the most critical parameters for new product success.

	Careful Extension Managed correctly, brand extensions are ripe with opportunity.

	Developing Dilemma Successful new product development is a give-and-take.

	Masters of Supply Procter & Gamble’s approach to outsourcing creates a strong and highly networked organization driving efficiency, sustainability and innovation.

	Elizabeth Arden Elizabeth Arden creates a new industry paradigm through multi-dimensional partnerships with contract manufacturers and packagers.

	Swing for the Fences Don’t let the market’s economic curve balls derail your branding game plan.

	A Wild Ride Though the economy is giving consumers and businesses a wild ride, managing a brand in a recession means making everything work harder -- packaging, marketing and the overall message.

	The Future of Contract Manufacturing: A View from the Top CPG execs sound off on some of the industry’s most pressing issues in exclusive interviews with CM&P.

	Nip/Tuck: Brand Makeovers Whether a full makeover or reinvigoration of a legacy brand, sound metrics and careful management are key to optimizing the opportunity.

	When The Economy Gets Tough (The Tough Think Harder) Food manufacturers can navigate rough economic waters.

	Speaking the Language of Design Establishing a comprehensive set of guidelines makes product and brand design easier, more consistent and more financially sound.

	Snackin’ and Rappin’ Rap Snacks brings snack products with a message to urban youth thanks to partnerships throughout the product development and launch process.

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