You’re a food processor and the time has come for you to expand your product line. The question you must first address is whether you plan on producing your new product in-house or through a contract manufacturer. Consider the following when addressing this issue, says Jack Podnar, chief executive officer of the Kent, Ohio-based plastic jar manufacturers Rez-Tek Corp.:
by Jordan Brandes | October 7, 2011 | Comments (0)
In the upcoming edition of Contract Manufacturing & Packaging we will be taking an in-depth look at the creation of the Purex 3-in-1 laundry sheets. The product, a single sheet that can be used in both the washing machine and the dryer, was created using the teamwork and innovation of a contract manufacturer and a consumer packaged goods company
by Jordan Brandes | September 1, 2011 | Comments (0)
You’re proud of yourself. After years of product development and research, your company has finally manufactured the perfect product. Months of promotional work has led up to today, that momentous moment when you can search for your product online and, along with millions of other consumers around the world, buy it.
Much to your surprise not only has a simple Google search turned up your product but literally hundreds of others just like it. Although not quite identical, the branding and packaging are just too similar to be coincidental. Something needs to be done, but what?
by JordanBrandes | December 7, 2010 | Comments (0)
Transparency, relationship building and documentation are among the keys to making sure contract manufacturers and packagers keep their customers’ trust intact and avoid getting egg on their faces — or manure on their shoes.
Cereal represents a large and enduring food staple. Euromonitor International pegs U.S. sales for breakfast cereals at $1.025 billion for 2009, a figure that the firm forecasts to grow 11 percent through 2014. But although packaged cereal has been around for some 150 years, consumers still aren’t bowled over by its convenience.
There has been a lot of debate about the long-term affects of recession on consumer attitudes to private label. Private label used to be little more than low- cost, generic products with down-home packaging that few people made a positive choice to buy.
Though the economy is giving consumers and businesses a wild ride, managing a brand in a recession means making everything work harder -- packaging, marketing and the overall message.
