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Decisions, Decisions
You’re a food processor and the time has come for you to expand your product line. The question you must first address is whether you plan on producing your new product in-house or through a contract manufacturer. Consider the following when addressing this issue, says Jack Podnar, chief executive officer of the Kent, Ohio-based plastic jar manufacturers Rez-Tek Corp.:


by Jordan Brandes | October 7, 2011 | Comments (0)

Jack of All Trades: Trying the Purex 3-in-1
In the upcoming edition of Contract Manufacturing & Packaging we will be taking an in-depth look at the creation of the Purex 3-in-1 laundry sheets. The product, a single sheet that can be used in both the washing machine and the dryer, was created using the teamwork and innovation of a contract manufacturer and a consumer packaged goods company


by Jordan Brandes | September 1, 2011 | Comments (0)

Protecting Yourself From IP Theft
You’re proud of yourself. After years of product development and research, your company has finally manufactured the perfect product. Months of promotional work has led up to today, that momentous moment when you can search for your product online and, along with millions of other consumers around the world, buy it.

Much to your surprise not only has a simple Google search turned up your product but literally hundreds of others just like it. Although not quite identical, the branding and packaging are just too similar to be coincidental. Something needs to be done, but what?


by Jordan Brandes | December 7, 2010 | Comments (0)

Manufacturers work to establish credibility, build long-lasting relationships
Transparency, relationship building and documentation are among the keys to making sure contract manufacturers and packagers keep their customers’ trust intact and avoid getting egg on their faces — or manure on their shoes.

November 1, 2010 | Comments (0)

Cereal’s packaging sweet spot
Cereal represents a large and enduring food staple. Euromonitor International pegs U.S. sales for breakfast cereals at $1.025 billion for 2009, a figure that the firm forecasts to grow 11 percent through 2014. But although packaged cereal has been around for some 150 years, consumers still aren’t bowled over by its convenience.

September 15, 2010 | Comments (0)

Winning the Brand War
There has been a lot of debate about the long-term affects of recession on consumer attitudes to private label. Private label used to be little more than low- cost, generic products with down-home packaging that few people made a positive choice to buy.

August 31, 2010 | Comments (0)

Swing for the Fences
Don’t let the market’s economic curve balls derail your branding game plan.

February 16, 2010 | Comments (0)

The Future of Contract Manufacturing: A View from the Top
CPG execs sound off on some of the industry’s most pressing issues in exclusive interviews with CM&P.



December 9, 2009 | Comments (0)

Nip/Tuck: Brand Makeovers
Whether a full makeover or reinvigoration of a legacy brand, sound metrics and careful management are key to optimizing the opportunity.

October 21, 2009 | Comments (0)

A Wild Ride
Though the economy is giving consumers and businesses a wild ride, managing a brand in a recession means making everything work harder -- packaging, marketing and the overall message.


October 15, 2009 | Comments (0)

Speed to Market
Time to market is one of the most critical parameters for new product success.

October 15, 2009 | Comments (0)

When The Economy Gets Tough (The Tough Think Harder)
Food manufacturers can navigate rough economic waters.

August 24, 2009 | Comments (0)

Snackin’ and Rappin’
Rap Snacks brings snack products with a message to urban youth thanks to partnerships throughout the product development and launch process.

August 24, 2009 | Comments (0)

Speaking the Language of Design
Establishing a comprehensive set of guidelines makes product and brand design easier, more consistent and more financially sound.


June 11, 2009 | Comments (0)

Masters of Supply
Procter & Gamble’s approach to outsourcing creates a strong and highly networked organization driving efficiency, sustainability and innovation.

June 3, 2009 | Comments (0)

Careful Extension
Managed correctly, brand extensions are ripe with opportunity.

February 10, 2009 | Comments (0)

Elizabeth Arden
Elizabeth Arden creates a new industry paradigm through multi-dimensional partnerships with contract manufacturers and packagers.


October 7, 2008 | Comments (0)

Developing Dilemma
Successful new product development is a give-and-take.


June 6, 2008 | Comments (0)

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