CMP - Brand Building & Development

Speed to Market

Time to market is one of the most critical parameters for new product success.

Careful Extension

Managed correctly, brand extensions are ripe with opportunity.

Developing Dilemma

Successful new product development is a give-and-take.

Elizabeth Arden

Elizabeth Arden creates a new industry paradigm through multi-dimensional partnerships with contract manufacturers and packagers.

A Wild Ride

Though the economy is giving consumers and businesses a wild ride, managing a brand in a recession means making everything work harder -- packaging, marketing and the overall message.

Nip/Tuck: Brand Makeovers

Whether a full makeover or reinvigoration of a legacy brand, sound metrics and careful management are key to optimizing the opportunity.

When The Economy Gets Tough (The Tough Think Harder)

Food manufacturers can navigate rough economic waters.

Speaking the Language of Design

Establishing a comprehensive set of guidelines makes product and brand design easier, more consistent and more financially sound.

Snackin’ and Rappin’

Rap Snacks brings snack products with a message to urban youth thanks to partnerships throughout the product development and launch process.

The Future of Contract Manufacturing: A View from the Top

CPG execs sound off on some of the industry’s most pressing issues in exclusive interviews with CM&P.

Masters of Supply

Procter & Gamble’s approach to outsourcing creates a strong and highly networked organization driving efficiency, sustainability and innovation.

Winning the Brand War

There has been a lot of debate about the long-term affects of recession on consumer attitudes to private label. Private label used to be little more than low- cost, generic products with down-home packaging that few people made a positive choice to buy.

Swing for the Fences

Don’t let the market’s economic curve balls derail your branding game plan.