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Category-by-Category Analysis
Baby Love
While at one time more likely to pamper their babies with premium products, most parents today stick to the basics, but without sacrificing quality or convenience.
Into Their Own Hands
Over-the-counter products offer consumers an alternative to costly doctor visits and create a nearly recession-resistant segment.
Whip Something Up
Changing consumer dining and shopping behaviors create ripples in the sauce segment.
For Health and Well-Being
The supplement segment faces demanding regulations, but the pay-off is increased consumer confidence and overall growth.
Natural Evolution
Despite a whole-hearted interest in healthier alternatives, many consumers have opted for natural over organic in today’s economy.
Skintimate Decisions
Consumers seek highly functional products with reasonable price tags in bath and body care, often sacrificing brand preference for value.
Snack Time
Looking for healthier profiles in snacks, consumers still seek a broad assortment of products for various usage occasions.
Pour It On
The sauce segment feels the impact of the down economy, fluctuating ingredient costs and more diverse consumer taste preferences.
Serious Symptoms
The over-the-counter segment is home to numerous categories reaping the benefits of growing consumer needs.
Aging Gracefully, Or Not
Anti-aging products dominate the facial care market as consumers fight the signs of aging.
Recession-proof?
Frozen foods have prospered by providing comfort, quality and value – key ingredients for shoppers in a shaky economy.
Refreshingly Healthy
The beverage segment fares well despite a challenging economy as consumers look for more than just refreshment in their drinks.
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