CMP - Industry Trends

Perfect Harmony

Creating universal scorecards would eliminate duplicated efforts and time-consuming processes.

Downsizing on the way up—but at what cost to brands?

Brands are struggling for ways to manage costs. But instead of creative methods, many have been reducing product contents and, frequently, retooling packaging so the tactic goes under shoppers' radar.

Does This Come In Organic?

Considering organic possibilities, what’s involved and if the (organic) carrot is worth the chase, for you.

A Glimpse at 2010

Six packaging trends to appear this year.

Time to Take a Trusting Approach

Collaboration involves intense commitment, hard work and trust, but there are tools to help achieve it, and the results are invaluable.

PepsiCo prioritizes sustainability efforts

For those involved in Purchase, N.Y.-based PepsiCo’s business, there’s far more expected than coming to work, getting the work done and doing it well. Working on 19 global mega brands as well as many others, there are more than 285,000 employees coming to work expected to deliver “performance with purpose” for the $60-billion food and beverage giant.

Recession Rocks the Cradle

Americans may have been feeling frisky in 2007 when the country’s birth rate hit levels not seen since the post-war baby boom, but the past couple of years have been an entirely different story. Though consumers are staying home more often, they’re eating and entertaining, not, er, procreating, and thus birth rates are down, as are the sales of baby care products.