CMP - New Product Development

Careful Extension

Managed correctly, brand extensions are ripe with opportunity.

To Go or No-Go?

When it comes to deciding whether to launch a new product or not, there is no Magic 8 Ball of right answers. Indeed, it may seem like a Magic 8 Ball was used — or the throw of the dice, or the toss of a coin — on a multitude of unsuccessful unveilings lately. But clearly, there are more strategic ways of getting through what has become known in the industry as the go/no-go decision-making process.

Developing Dilemma

Successful new product development is a give-and-take.

Orchestrating Ideation

How brand champions and contract manufacturers can collaborate for breakthrough innovations.

Trendy Innovations

Keeping on top of trends can put brand owners and contract manufacturers on the fast track to success.

Setting Expectations

Protecting brand equity in an outsourcing relationship demands open communication, a focused approach to challenges and total teamwork.